REKORDERLIG

A set brief by the MAA Creative Communications to make Rekorderlig Strawberry & Lime stand out as the fruit cider drink of choice, in both the on and off trade, against competitors. I aimed to emphasise the perfectly balanced taste of Rekorderlig whilst encouraging and listening to a human discussion on individual taste preference. This campaign focuses on the unique contrast of the drinks taste whilst nodding to the brand’s heritage. Beautifully sharp and sweet.

SERVICES – CREATIVE + DIGITAL DESIGN