Digitising Virgin Active's
Luxury Experience

VIRGIN ACTIVE

After serious investment with infrastructure and state of the art technology, Virgin Active needed to raise their communications game in a competitive fitness sector to ensure they rose above the fray. We created a series of campaigns that utilised each user’s data to bring to life the playful irreverence of the brand whilst clearly delivering a personalised, tangible benefit. This shaped a digital CRM strategy that delivered a 270% increase in customer engagement over a 6 month period.

SERVICES – CREATIVE + DIGITAL DESIGN     CREDIT – FEED